duolingo: duopath

What if duolingo had a battlepass? duopath is a new addition into duolingo's line of apps, introducing a gamified battlepass to users' learning.
your progress, upgraded with duopath.duopath is a conceptual marketing microsite designed to introduce gamified subscription tiers inspired by battlepass systems commonly used in live-service games (i.e. Genshin Impact, Cookie Run: Kingdom). This project explores how progression loops, reward psychology and visual hierarchy can be translated into an educational context, or Serious game such as Duolingo to increase engagement and long-term retention. The site mirrors the structure and tone of existing product pages from Duolingo, while introducing a new proposition built around seasonal challenges and unlockable rewards.↗ View the live prototype

Teamfight Tactics: Event UI Concept

A personal UI exploration blending thermographic heat-map gradients with Y2K chromecore aesthetics to imagine a vibrant, neon Teamfight Tactics event concept.Be sure to scroll down!↗ Check out my Figma board ↗ Check it out on The Rookies

Level Design: Ube Island

Designed in Unreal Engine 5.4, a short level demo playing as a skyfaring mail carrier, packing up packages scattered by a storm.Be sure to scroll down!↗ Check it out on The Rookies

Level Walkthrough

Game Design Doc: Muffin Bay

A video game concept of a cozy social sim where a town is in need of a makeover through cuisine and whimsy.Be sure to scroll down!↗ Check it out on The Rookies

Game Design Doc: Wuther

A concept for a VR exploration game, influenced by themes of cosmic horror and liminal space.Be sure to scroll down!↗ Check it out on The Rookies

I’m a Game UX/UI & Visual Interaction Designer dedicated to crafting immersive, character-driven experiences that empower player freedom and self-exploration.

2022 - 2027 ☆ University of Hertfordshire, UK
2025 - 2026 ☆ Ritsumeikan Asia Pacific University, Japan

↗ I'm working on my Final Degree Project!